Michael Couchie has decades of experience at APV Engineered Coatings guiding new product development, sales, and marketing. He specializes in markets within the industrial fabric and textile industry, building products, automotive, and aerospace, among others. Michael’s expertise is in the project management and commercialization of high-performance finishes and lacquers. As Vice President of Sales and Marketing, Michael has successfully implemented a variety of first-to-market, factory-applied technologies for OEMs. He is an avid boater and has a passion for making upholstery, such as marine vinyl, last longer in harsh environments.

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Plaza at Black Mountain in Arizona
Technical Paper

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By: Michael Couchie

As buildings and structures age, their exteriors can garner a lackluster appearance. Time and environmental conditions take a toll, and what was a once-vibrant exterior becomes faded and degraded. In this situation, owners, architects, and specifiers may be tempted to replace façade materials with new, factory-fresh materials—a costly, time-consuming endeavor. Instead, they should consider an exterior restoration using a field-applied coating.

Tire Striping- APV Tread Striping Ink
Technical Paper

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By: Michael Couchie

From unique rubber compounds to varying tread patterns, tire producers focus on a number of areas on the tire to set themselves apart and perfect the look of the finished tire. Although not a primary focus of tire designers, the brightly colored identification marks around the tread play a key role in tire building as well as the aesthetics of the finished product. APV Engineered Coatings has been developing and commercializing vibrant, long-lasting stripes for decades by optimizing the ink formulation and application equipment for tire makers and can attest to the importance of engineering the perfect tread stripe.

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